Twelve NYC
Brand Identity2025
Twelve makes some of the world’s most sought-after merch for today’s biggest brands. But their own brand had taken a backseat. We repositioned them with a single line, Made Possible by Twelve, and built a dynamic identity around it: a shape-shifting logo, expansive palette, merch-first art direction, and a sharp, unmistakable voice.
Designed at High Tide
Design & Art Direction: Emma Kane, David Shatan-Pardo, Matthew Smith
Photography: Dylan Nelson
Set Design: Shelby Kay