Twelve NYC — Portfolio

Twelve NYC

Brand Identity

2025

Twelve creates some of the world’s most sought-after merch for today’s biggest brands, but their own identity had taken a backseat. They partnered with High Tide for a full rebrand in design and strategy, grounded in their passion for building immersive branded products.

We repositioned them with the line Made Possible by Twelve and built a dynamic identity around it. The system includes a shape-shifting logo, expansive palette, merch-first art direction, and a sharp, unmistakable voice.

Designed at High Tide
Design & Art Direction: Emma Kane, David Shatan-Pardo, Matthew Smith
Strategy: Anna Hughes
Photography: Dylan Nelson
Set Design: Shelby Kay