Emma KaneAbout Index

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High Tide x Honeyworks
Brand Identity, Packaging2025
High Tide partnered with Maine-based Honeyworks to launch a special edition raw wildflower honey—freshly harvested and hand-packed in Maine. I developed a honey-inspired mark for the collaboration, along with art direction that highlights the craft and care behind it.

Credits
Creative Direction Danny Miller
Design Emma Kane, Matthew Smith
Art Direction Emma Kane, David Shaton Pardo
Photography Dylan Nelson
Set Design Andrea Bonin

Juicy x Parade
Campaign Identity2021
Juicy x Parade marked the first-ever brand collaboration in Parade’s history. I led the design direction and design execution for the entire launch—bringing together Juicy’s iconic Y2K glam with Parade’s bold, inclusive brand system. From the out of home, to packaging, in-order collateral, an exlusive scarf, I helped create a world that felt both nostalgic and completely new.

Credits
Creative Direction Zoe Cohen
Photography Donna Trope
3D Motion Artist Scyld Bowring
Illustration Jeanette Hayes

Twelve NYC
Brand Identity2025
Coming  Soon

Bloom
Campaign Identity, Art Direction2023
Bloom came to their longtime collaborators at High Tide to concept, design, and execute a moody, magnetic campaign for their twelfth and final classic strain: Forbidden Fruit.

Credits
Designed at High Tide
Creative Direction Danny Miller
Art Direction David Shatan-Pardo, Lilia Jimenez, Emma Kane
Photography Dylan Nelson
Set Design Shelby Kay

Honeyworks
Visual Identity, Packaging2024
Honeyworks is a boutique incubator dedicated to preserving the unique profiles of Maine’s honey, plants, and pollen. High Tide was tasked with designing a visual identity and packaging system rooted in the essence of Maine—natural, warm, and quietly confident. We created a custom typeface and logomark inspired by the hand-painted signage found across local farms, paired with a secondary mark: an illustrative flower that nods to the raw ingredients behind each product. 


Credits
Designed at High Tide
Creative Direction Danny Miller
Design David Shatan-Pardo, Emma Kane, Matthew Smith

Parade BirthdayCampaign Identity2021
Logo, illustrations, and campaign identity for Parade’s one-year anniversary—celebrating a year of bold basics and unapologetic self-expression, brought to life through a visual language that felt bright, celebratory, and true to the brand.

©Emma Kane