Emma KaneAbout Index
High Tide x Honeyworks
Brand Identity, Packaging2025
High Tide partnered with Maine-based Honeyworks to launch a special edition raw wildflower honey–freshly harvested and hand-packed in Maine. I developed a honey-inspired mark for the collaboration, along with art direction that highlights the craft and care behind it.

Designed at High Tide
Design: Emma Kane, Matthew Smith, David-Shatan Pardo
Art Direction: Emma Kane
Photography: Dylan Nelson
Set Design: Andrea Bonin
Juicy x Parade
Campaign Identity2021
Juicy x Parade marked Parade’s first-ever brand collaboration. I led design direction and execution for the entire launch, blending Juicy’s iconic Y2K glam with Parade’s bold, inclusive system. From out-of-home to packaging, collateral, and an exclusive scarf, I helped create a world that felt both nostalgic and entirely new.

Creative Direction: Zoe Cohen
Photography: Donna Trope
3D Motion Artist Scyld Bowring
Twelve NYC
Brand Identity2025
Twelve creates some of the world’s most sought-after merch for today’s biggest brands, but their own identity had taken a backseat. They partnered with High Tide for a full rebrand in design and strategy, grounded in their passion for building immersive branded products.

We repositioned them with the line Made Possible by Twelve and built a dynamic identity around it. The system includes a shape-shifting logo, expansive palette, merch-first art direction, and a sharp, unmistakable voice.

Designed at High Tide
Design & Art Direction: Emma Kane,  David Shatan-Pardo, Matthew Smith
Strategy: Anna Hughes
Photography: Dylan Nelson
Set Design:  Shelby Kay
Bloom
Campaign Identity, Art Direction2023
Bloom partnered with their longtime collaborators at High Tide to concept, design, and execute a moody, magnetic campaign for their twelfth and final classic strain, Forbidden Fruit. We led concepting, design, and art direction, creating a visual world that captures the strain’s seductive edge.

Art Direction: Emma Kane, David Shatan-Pardo, Lilia Jimenez
Photography: Dylan Nelson
Set Design:  Shelby Kay

Kt. by Knix
Brand Identity2025
Kt. by Knix makes leakproof underwear designed for teens, but the brand’s look and feel had not kept up with the confidence of its community.

We gave Kt. a fresh identity rooted in real stories, real bodies, and real movement. A bold new logomark, dynamic type, and unfiltered art direction system put teen voices at the center, shifting the focus from the science behind the product to what you can actually do in it, whether at prom, at a sleepover, or swimming. The brand now feels just like the teens it’s made for: unapologetic, in motion, and totally themselves.

Designed at High Tide

PalmyArt Direction2025
Palmy, High Tide’s lovable mascot, is reimagined to brighten everyday moments. I led the art direction that embraces playfulness and personification, the mascot to life while blurring the boundary between reality and imagination.

Photography: Dylan Nelson
Honeyworks
Visual Identity, Packaging2024
Honeyworks is a boutique incubator dedicated to preserving the unique profiles of Maine’s honey, plants, and pollen. High Tide was tasked with designing a visual identity and packaging system rooted in the essence of Maine, emphasizing natural warmth and quiet confidence.

We created a custom typeface and logomark inspired by the hand-painted signage found across local farms, paired with a secondary mark, an illustrative flower that nods to the raw ingredients behind each product. The identity features a rich, saturated color palette inspired by the natural processes of cultivating Maine’s flavors and art direction that emphasizes the craftsmanship and care behind each product.

Designed at High Tide
Design: Emma Kane, Matthew Smith

Parade BirthdayCampaign Identity2021
I worked on the logo, illustrations, and campaign identity for Parade’s one-year anniversary—celebrating a year of bold basics and unapologetic self-expression, brought to life through a visual language that felt bright, celebratory, and true to the brand.

©Emma Kane