Emma KaneAbout Index

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High Tide x Honeyworks
Brand Identity, Packaging2025
High Tide partnered with Maine-based Honeyworks to launch a special edition raw wildflower honey—freshly harvested and hand-packed in Maine. I developed a honey-inspired mark for the collaboration, along with art direction that highlights the craft and care behind it.

Designed at High Tide
Design: Emma Kane, Matthew Smith, David-Shaton Pardo
Art Direction: Emma Kane
Photography: Dylan Nelson
Set Design: Andrea Bonin

Juicy x Parade
Campaign Identity2021
Juicy x Parade marked the first-ever brand collaboration in Parade’s history. I led the design direction and design execution for the entire launch—bringing together Juicy’s iconic Y2K glam with Parade’s bold, inclusive brand system. From the out of home, to packaging, in-order collateral, an exlusive scarf, I helped create a world that felt both nostalgic and completely new.

Creative Direction: Zoe Cohen
Photography: Donna Trope
3D Motion Artist Scyld Bowring

Twelve NYC
Brand Identity2025
Twelve makes some of the world’s most sought-after merch for today’s biggest brands. But their own brand had taken a backseat. We repositioned them with a single line, Made Possible by Twelve, and built a dynamic identity around it: a shape-shifting logo, expansive palette, merch-first art direction, and a sharp, unmistakable voice.

Designed at High Tide
Design & Art Direction: Emma Kane,  David Shaton-Pardo
Photography: Dylan Nelson
Set Design:  Shelby Kay

Kt. by Knix
Brand Identity2025
Kt. by Knix makes leakproof underwear designed for teens. However, the brand’s look and feel hadn’t kept up with the confidence of its community. We gave Kt. a fresh identity that’s rooted in real stories, real bodies, and real movement. A bold new logomark, dynamic type, and an unfiltered art direction system put teen voices at the center, shifting the focus from the science behind the product to what you can actually do in it—whether at prom, at a sleepover, or swimming. Now, the brand feels just like the people it’s made for: unapologetic, in motion, and totally themselves.

Designed at High Tide

Bloom
Campaign Identity, Art Direction2023
Bloom came to their longtime collaborators at High Tide to concept, design, and execute a moody, magnetic campaign for their twelfth and final classic strain: Forbidden Fruit.

Art Direction: Emma Kane, David Shatan-Pardo, Lilia Jimenez
Photography: Dylan Nelson
Set Design:  Shelby Kay

Honeyworks
Visual Identity, Packaging2024
Honeyworks is a boutique incubator dedicated to preserving the unique profiles of Maine’s honey, plants, and pollen. High Tide was tasked with designing a visual identity and packaging system rooted in the essence of Maine—natural, warm, and quietly confident. We created a custom typeface and logomark inspired by the hand-painted signage found across local farms, paired with a secondary mark: an illustrative flower that nods to the raw ingredients behind each product.

Designed at High Tide
Design: Emma Kane, Matthew Smith

Parade BirthdayCampaign Identity2021
Logo, illustrations, and campaign identity for Parade’s one-year anniversary—celebrating a year of bold basics and unapologetic self-expression, brought to life through a visual language that felt bright, celebratory, and true to the brand.

©Emma Kane