Honeyworks
Visual Identity, Packaging2024
Honeyworks is a boutique incubator dedicated to preserving the unique profiles of Maine’s honey, plants, and pollen. High Tide was tasked with designing a visual identity and packaging system rooted in the essence of Maine—natural, warm, and quietly confident. We created a custom typeface and logomark inspired by the hand-painted signage found across local farms, paired with a secondary mark: an illustrative flower that nods to the raw ingredients behind each product.
Designed at High Tide
Design: Emma Kane, Matthew Smith