Juicy x Parade
Campaign Identity2021
Juicy x Parade marked the first-ever brand collaboration in Parade’s history. I led the design direction and design execution for the entire launch—bringing together Juicy’s iconic Y2K glam with Parade’s bold, inclusive brand system. From the out of home, to packaging, in-order collateral, an exlusive scarf, I helped create a world that felt both nostalgic and completely new.
Creative Direction: Zoe Cohen
Photography: Donna Trope
3D Motion Artist Scyld Bowring