Juicy x Parade
Campaign Identity2021
Juicy x Parade marked Parade’s first-ever brand collaboration. I led design direction and execution for the entire launch, blending Juicy’s iconic Y2K glam with Parade’s bold, inclusive system. From out-of-home to packaging, collateral, and an exclusive scarf, I helped create a world that felt both nostalgic and entirely new.
Creative Direction: Zoe Cohen
Photography: Donna Trope
3D Motion Artist Scyld Bowring