We gave Kt. a fresh identity rooted in real stories, real bodies, and real movement. A bold new logomark, dynamic type, and unfiltered art direction system put teen voices at the center, shifting the focus from the science behind the product to what you can actually do in it, whether at prom, at a sleepover, or swimming. The brand now feels just like the teens it’s made for: unapologetic, in motion, and totally themselves.
Designed at High Tide