Kt. by Knix
Brand Identity2025
Kt. by Knix makes leakproof underwear designed for teens. However, the brand’s look and feel hadn’t kept up with the confidence of its community. We gave Kt. a fresh identity that’s rooted in real stories, real bodies, and real movement. A bold new logomark, dynamic type, and an unfiltered art direction system put teen voices at the center, shifting the focus from the science behind the product to what you can actually do in it—whether at prom, at a sleepover, or swimming. Now, the brand feels just like the people it’s made for: unapologetic, in motion, and totally themselves.
Designed at High Tide